With current advanced technology, everything are digitalized, including magazine. Managing online magazine can be quite a hassle for a newbie, especially in term of publishing. In this article, we will give several tips that is useful to publish your contents into digital magazine.
Some useful strategies to boost your online magazine can be read on the list below:
• Multiplatform: online magazine should be willing to post their content on every possible platform available, such as emails, websites, print, videos, events, and books. Repurpose, re-use, and recycle the contents you are creating or already have to make it easier for you to work. In this way, your magazine will be more profitable.
• Use popular media: following consumer’s demands is the key of successful online magazine. Nowadays, video can be considered as one of the most popular media to deliver contents. If you want to attract more reader, adding video contents is recommended. The video itself does not have to be fancy. In fact, more natural videos are preferable for consumer as they can relate to the situation better than fancy ones.
• Promotion: with the rapid technological development, many people prefer to access certain things, including online magazine, through smartphone application. However, searching apps through search engine is often ineffective. Thus, you need to promote this app through your other platform, such as website, email, social media, or even your printed magazine. Without promotion, no one will know they can access the magazine easily through apps.
• Sponsorship package: selling listings, impressions, clicks, and transactions is no longer a good practice to advertise your product. If you want your online magazine to have good exclusivity and scarcity, you can sell sponsorship content categories package instead of those things mentioned above to an advertiser. It will save you more effort, and thus, offers better effectivity and efficiency.
• Move from analog to digital: if you already have some printed material with great popularity and contents, you can re-use, repurpose, or recycle those content in your digital magazine. Turning these printed materials into online magazine will help increasing the revenue and get new consumer target that prefers digital magazine over the printed one.
The paragraph above already explain several tips that you can apply to your digital magazine. If you are still not sure about what to do, you can try to consult with experts or ask your acquaintances about what to do. Doing some research on internet is also recommended.